I'm Bob Goodman, Director of User Experience and SVP at Arnold Worldwide. Past coordinates include Microsoft and Modernista. Views here are my own. Focused on innovation, creativity, and culture.
The Enterprise User Experience: Bridging the IT/Marketing Divide
This an article I wrote for UX Matters about how moving from a UI approach to a UX approach delivers value for the enterprise.
This an article I wrote for UX Matters about how moving from a UI approach to a UX approach delivers value for the enterprise.
