Four Views into the Transformation Room

From a conversation published by NextD Leadership Institute with Peter Jones of Redesign Research, Eric Reiss of FatDUX, and GK Van Patter of Humantific. 

My own consulting work is often downstream from these kinds of business transformation challenges, though increasingly, I find I need to help clients upstream in terms of thinking about how they lead and manage a user experience design process towards what’s been called “design from the outside in.” I’m an advocate of putting flow, design, prototyping, and user feedback first and the construction and full development process second. That can be a significant shift from the more linear, hierarchical, and siloed ways of going about things.

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