I'm Bob Goodman, Director of User Experience and SVP at Arnold Worldwide. Past coordinates include Microsoft and Modernista. Views here are my own. Focused on innovation, creativity, and culture.
February 20, 2006
Exploring the Roots of the PC's Family Tree
A review I wrote for the UPA’s User Experience magazine of “What the Dormouse Said: How the 60s Counterculture Shaped the Personal Computer Industry,” by John Maroff; explores the legacy of West Coast UI design from ARC, PARC, and Apple.
